The Metrics of a Bestseller and the “Oprah Effect”

New York Times “Advice, How-To & Miscellaneous” Bestseller list, October 20, 2013

What makes a bestseller?

What is the “Oprah Effect” on books?
I’ve thought about these two questions on repeat through the years—and finally have a set of answers.
Let’s start with the bestseller question.
What Makes a Bestseller?
The War of Art will debut at lucky #13
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