Why Imany's Debut Song, "You Will Never Know", is a Hit

Imany, born in France but originating from the Comoros Islands, daughter of a military man, was first a hit model in New York before becoming a hit singer. The signature song of her debut album is "You Will Never Know", it first came out in 2011, here:
And now that her album, called "The Shape of a Broken Heart", is out, the song was re-released in a new "official" video clip that however I cannot see because the producer didn't buy the rights for my country of residence (Italy), see here:
Now, I'm sorry but if you're Italian, you can't see this video. If not, then all I can say is: enjoy! And tell me if there's a difference with the original video...
What strikes me about this song is the obvious play on "know" and "no", she's good at pulling off the echoing sounds of the two words and uses her harsh, sexy voice to great effect. As the Japan Times says, she keeps it simple with her guitar, indeed, that's what she wants to ensure that her music is "timeless" (see article below). Could that be the very reason for her success? I believe it is, well done, Imany!
Incidentally, her breakthrough didn't come easily, she turned to singing in 2008. It takes courage and perseverance to operate such a u-turn, away from modeling and into an entirely new career as demanding as that of an artist/singer. She composes her own songs and does it directly in English, not her mother tongue, and that too, in itself, is remarkable.

Carla at 2008 Armistice Day
Of course, she's not the only French singer who's done that. Carla Bruni is a famous path breaker, just out now with her latest album after her stint as wife of a French President (it was Sarkozy, remember?)
What is your opinion, how do you like Imany? You can also "like" her on her Facebook page, here. You'll see she's inching towards 200,000 "likes", for a new artist, just 27 years old, that's cool...
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Published on October 18, 2013 00:58
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