B2B and B2C Video: Tips and Tricks
Video is one of the most engaging mediums on the web, and B2B & B2C sites can benefit by producing multiple videos, each with a specific visitors need addressed. By utilizing different styles of video, your organization can appease various types of website visitors and build a connection with them. Here are some of the best practices you and your brand can adopt when creating said content.
1. Be People-Powered B2B & B2C videos showcasing the people behind websites and businesses are great ways of bringing companies to life. Visitors and customers feel more comfortable and connected to organizations when they have seen exactly who they are talking to and buying from. By presenting and connecting the real people behind the company with the visitor, your site can instill a great amount of trust within potential customers as well as adding credibility to your brand.
2. Avoid the Sales Pitch Content marketing is not about selling. If all you do is talk about how great your product/service is, customers will quickly switch off. Instead, offer insights and information that your customers will find useful.Know your audience and build your content around them.
3. Use Testimonial Videos Video, unlike text and images is often seen as a very honest medium. It’s very easy to tell when someone on camera isn’t being truthful, which makes testimonial video extremely difficult to fake. After all it is the genuine nature of testimonial videos that make them so powerful. Client, partner and colleague testimonials can build trust with old and new visitors.
4. Product Demo Videos Another area where video is great is for product demonstration as they can introduce casual visitors and prospecting customers to your products and services. Showing products in action reinforces the notion that what you are offering is exactly what your visitors are looking for. These videos clearly show your products and services as solutions to visitors needs while strengthening the connection between brand and client.
5. Promote Content via Social Media It may seem obvious one yet so many brands continue to overlook the power of social media. These channels offer one of the best ways to distribute content quickly and easily, and can be used in a variety of ways. If you’ve invested time in developing a strong fan base, then you may already have sufficient reach to get the ball rolling with your content. It’s also a great way of staying connected to your customers.
Madeleine Hammond is a Marketing Executive at Skeleton Productions, one of the UK’s leading video production companies.
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