The Facebook Paradox

Social media has become a cradle of paradoxes, lately. I remember an Abhishek Bachan advertisement, for a cellular company, in which the Bollywood actor asks, do you have more friends in your networking site than in real life?
If you have, then you must consider yourself an addict of social media.
Fortunately, the ad did not work too long, and many other versions followed this idea, perhaps, due to the slightly disturbing fact that most of us do have more friends in Facebook or twitter than in...