Students Need LinkedIn

Attention college students. Why aren’t you on LinkedIn yet?

I am often hired to speak at colleges and universities about business networking. When I do, I always conduct an informal poll of the students to see how many have a LinkedIn profile. The result is usually less than a quarter of the attendees. This is troubling to me.

LinkedIn is now over 238,000,000 members strong, with more than 84 million in the United States alone. The professional social network has 30 million students and recent...