How To Endear Customers To a Crappy Gadget

Give it a personality:

When we see the device as having a few human attributes, we start
treating it like a human, and not like a tool. So here's my advice for
designers of mediocre gadgets: Give them voices. Give us an excuse to
endow them with agency. Because once we see them as humanesque, and not
just as another thing, we're more likely to develop a fondness for their failings.

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