BP to InnoCentive: Sorry, We Don't Want Your 908 Ideas for Saving the Gulf

As we've noted before, there is no shortage of ideas when it comes to containing the Gulf oil spill. But what if you were BP, and you received almost 1,000 ideas proposed by a massive, global network of people who actually specialize in this kind of thing? You'd at least look at them right? Not a chance. BP has just refused 908 potential solutions provided by InnoCentive, an online crowdsourcing community.

Since 2006--and before that as part of Eli Lilly--InnoCentive has recruited...