Spotify for Marketers: Some Spot-On Marketing Strategies
With approximately 5 million total users each day, seamless Facebook integration, and a library of over 15 million songs, Spotify is loaded with opportunities for marketers. So let’s look at some effective marketing strategies of how you can use this platform.
1. Audio and Banner Ads
Just like radio, Spotify allows short snippet audio ads to play in between songs to users who listen to the free version of Spotify. Spotify also offers banner ads and full-page takeovers to get your message to a targeted audience.
Spotify also allows you to narrow down who exactly will hear your ad through age range and geographic location. And unlike most online ads, the user can’t turn down the volume without pausing the commercial, so you can be sure that they hear what you had to say.
2. Promote a Contest Using Spotify
Spotify gives you the opportunity to create a contest that stands out from the same old overused ideas. For instance, Flo Rida challenged his fans to create a “Fit Like Flo” playlist filled with workout songs for the chance to win a $500 gift certificate to go towards purchasing workout gear or to be put towards a new or existing gym membership. Here are some other ideas for contests you could hold with Spotify:
Design the Ultimate Christmas Playlist
Name the TV show/ Movie That Played These Songs
Name the Year These Songs Were Released
Create the Ultimate Pop/ Country/ Jazz/ etc. Playlist
Bonus Move: Since Spotify is connected with Facebook, when fans participate it will be shared on their Facebook spreading the news about your contest. This broadens your reach to users who might not even listen to Spotify.
3. Use Music to Cultivate a Community
Odds are, the people in your target market will have multiple things in common including their taste in music. Bring these people together by having them develop a playlist based on a certain theme, or ask for their opinions on certain songs. You can establish community through playlists with these ideas:
Adding a new song to your playlist each week based on votes from the community
Have a well-known celebrity or musician create a playlist of their favorite songs
Don’t forget to share what you do on the Spotify community with those on all your social networks.
4. Take Advantage of Spotify’s Branded Playlists
These are playlists on Spotify that contain a blended cover art image and text. You can include links to any webpage in the playlist text, but there are certain rules that must be followed: all playlists must be generated by the users, feature only one song per artist, and have at least 40 songs due to policy restrictions. You can find out more about branded playlists on Spotify here.
5. Create Music Apps with Spotify Apps
Use the Discover Tab of Spotify Apps by giving Spotify API endpoints that deliver your content. With the Discover Tab, users are constantly matched with relevant content, which generates awareness and interest in your brand and product. Learn more about the app here.
With the right strategies in place, Spotify can be a powerful tool in your arsenal of marketing tactics. Now that’s music to our ears!
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