Lining up against each other today in the arena of augmented reality football apps are two teams: one from Germany, the other from the U.S. Both sides play mightily different football--while Germany's is a model of teutonic efficiency, a collaboration of three major players: Junaio, Impire, and Vodafone Deutschland, the U.S. model is a cute little banner ad that puts the spectator at the center of the action.
The smartphone app--for iPhone and Android models only--allows users to find the...
Published on June 23, 2010 10:57