Celebrating Customer Service Heroes: Give Your Customers an Easy Button

I buy my night crawlers (worms) for fishing at Jerry’s Bait & Tackle…an antique, all-purpose country store on Lake Oconee, Georgia. Buying night crawlers involves several steps: opening the refrigerator, taking out a Styrofoam cup of worms, pouring them into a large container to make certain they are all wiggling (therefore alive), replacing the worms in the cup, and purchasing the worms. Anglers are right particular about their fish bait. So, Jerry’s put the “easy button” treatment on every...