Using Social Media for Customer Service to Create Raving Fans

I'm a huge fan of the deceptively simple book "Raving Fans: A Revolutionary Approach to Customer Service" by Ken Blanchard and Sheldon Bowles, which first came out in 1993. Although this book was written before the days of social media, the book is as relevant now as it was in 1993.

In fact, the book may be even more relevant today as a blueprint for how social media can be used to deliver exceptional customer service and create raving fans.

For a client or customer, no part of a business...