Chevy Volt and Microsoft Kinect Join for Virtual Test Drive Advergame

Today in Cannes, Microsoft and Chevrolet announced a pretty spiffy campaign for its electric vehicle, the Volt. Users will be able to take a virtual test drive--something
we beat them to in the real world a couple months back--in Kinect Joy
Ride, Microsoft's controller-free racing game. The advergame works with Microsoft's forthcoming motion-control gaming hardware, the . The slight downside is that, rather like film advertising on DVDs, you have to watch a Chevy Volt ad before you...