James Franco's "General Hospital" Character Heads to MOCA; Jeffrey Deitch Co-Stars

So...does this count as Jeffrey Deitch's first spectacle as director of MOCA? The flashy gallerist took the reins at the Los Angeles museum on June 1 and today, MOCA announces the performance piece SOAP at MOCA, which will bring actor James Franco and the plotline of General Hospital within the museum walls. We'd think the whole thing was bug-eyed bonkers if we didn't know Deitch better:  Our experts who contributed free advice for Deitch's new role predicted this whole thing would happen a...