A Perfect Partner

Doing some heavy lifting

When we first launched the Mortgage Lifter line of sauces in February, we asked our customers to give it a try and if they liked it to let their local grocery stores know. Any many of you took that challenge to heart…including one very special follower on Facebook, Rock Edwards.

It takes a lot of jars of sauce to pay off even one small farm’s mortgage, and finding a big retail partner was essential to making the Mortgage Lifter Project successful.

A couple of months ago, we got a call from Chris Bostad, the director of specialty procurement at Central Market, a chain of 9 gourmet food stores throughout Texas.

“We receive a lot of samples. A lot. A customer from Houston [Rock Edwards] insisted that we try this new pasta sauce. We sampled it against some of our other pasta sauces, and we were blown away. We knew this item would be perfect for our Central Market customers!”

Each Central Market location offers a bountiful produce department with unmatched quality and variety; an 80-foot seafood case with more than 60 selections from throughout the world; an old-world full service butcher shop; 700+ cheeses; domestic and imported deli meats; scratch bakery that produces every item in store, 2,500 wine labels and almost 400 beers; and rows and rows of specialty grocery aisles filled with delights from every continent. Stores also have a world-class cooking school featuring hands-on instruction to teach customers how to best enjoy all the store has to offer, making Central Market one of the leaders in food retailing in the United States.

We think it’s the beginning of a beautiful relationship, and we thank you for all of your help in getting us this far.

Let the Mortgage Lifting begin!!