MyTime Aims To Be The Amazon Of Local Services, By Replacing Receptionists

Not long after Amazon started selling books in 1995, people thought the world's mom-and-pop shops would all end up online, yet today only a single-digit percentage of business in the United States conduct any kid of e-commerce beyond posting their contact details on and . Want to make a hair or chiropractor's appointment? You often still have to book with a receptionist or whoever answers the phone. An upstart app called MyTime wants to disrupt that by fusing the calendars of salons, restaurants and yoga teachers with its own booking system, so that you can make appointments with all of them through its mobile app - just as you can buy a product directly on Amazon.