Blockbuster CEO Jim Keyes on Bankruptcy, Netflix, and Becoming the Next Apple

While it may feel like an all out tug-of-war between Blockbuster and Netflix, don't forget they aren't the only companies battling for market share. Redbox is fighting for kiosk space. Apple, Amazon, and Comcast are competing for movie download purchases. And Hulu will soon start its subscription-based service. Blockbuster is trying to fend off all these competitors, even as the company is mired in debt.

We spoke again with the company's CEO, Jim Keyes, to get his take on Netflix's recent...