why writing a manifesta can help you develop a creative vision (and sell more books and maybe even change the world)

(note: I'm using 'manifesta' instead of 'manifesto' because I like the womanly sound of it. indulge me.)

One of my favorite bloggers, Kelly Diels writes a bang-up post about what she would do if she was a new writer named Dorothy who'd just published a book about her adventures on the yellow brick road:

So this book should sell. It needs to sell. Dorothy wants it to sell.

Even more than that, Dorothy wants it to be read, to land, to take root, to grow, to inhabit, fertilize and animate our...