October 2: Loyalty Links & Likes

Here are a few loyalty links that caught my eye this week.

1. Fascination, Football and Theater Take Front Row at Loyalty Summit – COLLOQUY

Coverage from last week’s COLLOQUY Loyalty Summit and Awards featuring Sally Hogshead, Coca-Cola, FedEx and MasterCard

2. McDonald’s Testing Rewards Program for Customers Using Mobile Devices – The Consumerist

The fast food chain has adopted a mobile rewards program targeting younger customers.

3. Walgreen’s Profit Rises 86% as Loyalty Cards Boost Sales – Bloomberg

The drugstore retailer is attributing its fourth-quarter profit growth to its loyalty program, which helped the store tailor its merchandise.

4. CIBC Launches Enhanced Travel Rewards Loyalty Program – Financial Post

The bank has upgraded its Aventura Travel Rewards Program to let customers purchase tickets for any airline.

5. Go Mobile and Drive Engagement With Your Loyalty Programme – ITWeb

Story shares why marketers should tailor loyalty program messaging to meet mobile platforms.