You Are Free To Try Everything

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now.

If you wanted to test the waters and do some advertising (prior to the commercialization of the Internet), the barriers to make that happen were not only complex but expensive. Sure, you could do a minimal advertising campaign, but from strategy, ideation and creative to the media buy, tracking, etc... it simply wasn't a simple, cheap and...