THE MIDAS TOUCH

By Anne Sweazy-Kulju

Mark Cuban has the Midas touch. Almost every single business venture the man has anything to do with, turns to gold.  Ah, but I did say “almost.” There was that one investment; it was a product introduced by a married couple on Cuban’s reality television show. It had won. This was a great product, according to Cuban. It had the financial backing of Cuban, himself, for golly sakes. So, probably no one was more surprised than Cuban was, when the company went belly-up.

Cuban wanted an autopsy of the failure. They learned the couple whose invention Cuban backed had ceased working almost immediately upon award of their manufacture contract. Marketing efforts like email campaigns died away; too expensive. They stopped buying vendor booths at trade shows; too much work. They almost never visited their own website to update or add news, there were no more YouTube videos, and their Facebook Fan Page went a’ glimmering. In a word, their participation in the success of their own product became… bupkiss. The rest, as they say, is history (you knew I had to get “history” in there somewhere; I write historical fiction for my living.)

My takeaway is this: I could have all the riches of Mark Cuban behind me, but if I am not willing to do the work, if I can’t be diligent and tenacious about my work ethic, and if I won’t keep my nose to the grindstone, I will fail. I believe this is a truism, no matter if I am talking of writing a novel, or of realizing some other lofty goal. It is why I have told my daughter, and told her often, that “everything worthwhile in life, is earned.” If I am not actively participating in the pursuit and success of my own dreams, all the money in the world—or in Mark Cuban’s bank account, won’t help me.

What is your takeaway?

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If you agree with Anne, and Anatole France, that history books which have no lies are very dull, visit her website, read her free excerpts and original stories, and prepare to be sharply entertained: http://www.historical-horse-feathers.com

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