FDA Calls Marlboro Out On Creative Marketing of "Light" Cigarettes


Cigarette manufacturers, beware: the FDA won't stand for any creative workarounds to its ruling requiring  companies to remove descriptors like "light," "mild," and "low tar" from cigarette packaging. The New York Times reports that the FDA is opening an investigation into Altria Group, the maker of Marlboro Lights, because of notes on packaging that read, "Your Marlboro Lights package is changing, but your cigarette stays the same," and "In the future, ask for Marlboro in the gold pack."...

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Published on June 18, 2010 11:40
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