So Cricket Australia has come up with an ad to promote the ashes.
Take a look.
What works:
Sure the technology isn't quite Avatar, but it is better than I would do. Actual money and thought has gone into this.
Who wouldn't want to see an all time XI of their players coming out on the field.
The nice looking sequence from Lillee to Lindwall to Johnson.
The editing in general, I like the flow, the build up, etc.
What doesn't:
Cricket Australia knows cricket, so don't play down to the fans...
Published on June 18, 2010 12:36