For a long time, the best way to tell if something was professional, high grade and worth a premium was by judging the slickness of the production values.
The Bourne Identity cost more to make than The Toxic Avenger. John Grisham's latest novel was clearly worth more than a self-published typewritten book of poetry. Sergeant Pepper was a more professional album than something from the Skinny Americans, that garage band down the street.
And so, restaurants got slicker, as did business...
Published on June 18, 2010 02:56