Why MyPeerIndex is a Major Step Forward for Social Scoring

When we were writingInfluence Marketing, bothSam Fiorellaand I spoke to several tech vendors in the social scoring and influence marketing space. This includedFerenc Huszar, lead data scientist atPeerIndex.

When asked about the future of social scoring and where it sits within the bigger influence marketing picture, Ferenc advised,

Currently, influence platforms calculate their scores and metrics based largely on social media interactions simply due to the fact that this data is most widely ava...