Your insights wanted at Save the Gulf discussion

Two weeks ago I was on a panel in London as part of Google's Zeitgeist 2010 event.  Also on the panel was Carl-Henric Svanberg, Chairman & non-executive Director of BP.  The moderator asked what I would recommend to solve BP's PR problems.  I said that BP has more than just a PR problem; it needs to fix the oil spill.  She said fine, how would you do that?  I said that I would issue a global challenge, and it appears that BP is trying something along those lines.  It is reaching out to a...