I've had the opportunity to have a converstaion with several Authors on this topic and it's suprising what is going on.
Kindle downloads of hard working Authors, who put so much time creating, inventing and publishing great bodies of literature, are actually on loan through their return policy. Let’s face it, Kindle allows the reader an opportunity to read at times, 10%-20% of a book before purchasing that work. Talk about taking it out for a “test run!” On top of this, they (the reader) have a return policy of seven (7) days to take advantage of and can turn around after reading the remaining portion of the book, returning it for a full refund. Oh yes, there’s many who do this and are habitual repeat offenders of this use and abuse policy. Is this fair to the Author? The Author chooses to allow a percentage of his/her work to be viewed, which again, at times is a huge portion of the book to begin with. Now, the test run of a preview and again, sometimes it varies on the size of the book, it seems fitting that if, a reader takes the time to explore the work, like what they’ve read, then purchases it…the deal is done! You would think it should be a final sale? Would you agree? Another factor to take into consideration is, these downloads aren’t breaking anyone’s wallet, as most are just a few dollars at best. Do you feel Kindle should remove their return policy after given all the factors going into a purchase as said above, or do you feel what they have, is a proper way of doing business?
Inquisitive minds want to know!
My view is that if someone likes what they've read in that sample they'll buy the rest of the book because I have and often do myself. Not to mention if you have a book in your hand at a bookstore, you can read as much of it as you like before you buy.
About returns: It's sad to hear that some people will buy a book, devour it-and probably like it or they wouldn't finish it- and then return it. I've never returned a book in my life. The only reason I ever would is if I truly didn't like it.
Something amazon could do to prevent the frequent return of books is to state that if you 'finish' the book. (thus you have read it all) Option of return should not be allowed. Everytime I finish a book, I get a pop that says 'tell others you've finished'. That means there is a trigger somewhere in that e-book that tells amazon you finished the book.