The Structure of a Viral Tweet
Hi all,
My last blog was a little long (ironic considering it was about the benefits of twitter). This is a part of that blog which discusses the structure of an informative and potentially viral ad....
You can’t write your synopsis and publicise your novel in a single tweet, or can you? This is the structure I like to adopt.
Relevant Hashtag x3 / Novel Name / “by” / twitter name / Synopsis or tag / short url / additional info + relevant twitter names
Looks simple doesn’t it? But 140 characters? Okay, watch and learn
“#Paranormal #thriller #ebook. Dispatchers by @doc_lamb. Vengeance will be Unleashed. http://bookShow.me/B00BNJAW6E. Cover by @sandra_giles”
Now let’s just dissect this tweet.
1. The searchable hashtags - Paranormal thriller ebook – the category of the novel. Paranormal is a popular subject, thriller is descriptive of the type of novel and ebook is the availability.
2. Dispatchers by @doc_lamb. Pretty much self-explanatory although Dispatchers is only part of the title. Dispatchers – Vengeance of the Dark is a little long for most tweets. I could have used the full title but then I would have to sacrifice a portion of the tweet.
3. “Vengeance will be Unleashed” is one of the many tag lines I have come up with for Dispatchers. It also happens to be one of the twitter friendly short tag lines.
4. http://bookshow.me/B00BNJAW6E is my preferred short URL. This is notably longer than most short URLs, however, bookshow.me is a UNIVERSAL amazon book link. I’ve found most short URLs point to amazon.com, amazon.co.uk, etc. For me, this is a waste of time, I am about to tweet a link to a GLOBAL audience. The number of tweets I have seen for a book promotion leading to a novel I cannot download immediately because I have a Amazon.co.uk account (being UK) and not an Amazon.com (US). REMEMBER – GLOBAL AUDIENCE.
5. Cover by @Sandra_Giles. Sandra did my cover for me and she wants to create covers full-time. By acknowledging her, she is happy to retweet to her audience as an example of her work. This works other ways too, edited by @.. or 5 star review by @.. etc.
So we have a tweet which contains a searchable hashtag, a title, an author, a tagline, a UNIVERSAL Link and an acknowledgement. Plus we have 9 additional characters to spare. I could have additional hashtags in there with 9 characters spare… #kindle perhaps.
Be brief but eye-catching.
Have fun boys and girls.
Andy
--------------------------
Andrew Lamb is the author of the paranormal thriller series “Dispatchers” - http://bookshow.me/B00BNJAW6E and the comedy horror short, “Faulker Surprise” – http://Bookshow.me/B00BNK9ZY8 . Both available through Amazon.
Twitter @doc_lamb www.facebook.com/dispatchersspectral
Dispatchers Vengeance of the Dark
My last blog was a little long (ironic considering it was about the benefits of twitter). This is a part of that blog which discusses the structure of an informative and potentially viral ad....
You can’t write your synopsis and publicise your novel in a single tweet, or can you? This is the structure I like to adopt.
Relevant Hashtag x3 / Novel Name / “by” / twitter name / Synopsis or tag / short url / additional info + relevant twitter names
Looks simple doesn’t it? But 140 characters? Okay, watch and learn
“#Paranormal #thriller #ebook. Dispatchers by @doc_lamb. Vengeance will be Unleashed. http://bookShow.me/B00BNJAW6E. Cover by @sandra_giles”
Now let’s just dissect this tweet.
1. The searchable hashtags - Paranormal thriller ebook – the category of the novel. Paranormal is a popular subject, thriller is descriptive of the type of novel and ebook is the availability.
2. Dispatchers by @doc_lamb. Pretty much self-explanatory although Dispatchers is only part of the title. Dispatchers – Vengeance of the Dark is a little long for most tweets. I could have used the full title but then I would have to sacrifice a portion of the tweet.
3. “Vengeance will be Unleashed” is one of the many tag lines I have come up with for Dispatchers. It also happens to be one of the twitter friendly short tag lines.
4. http://bookshow.me/B00BNJAW6E is my preferred short URL. This is notably longer than most short URLs, however, bookshow.me is a UNIVERSAL amazon book link. I’ve found most short URLs point to amazon.com, amazon.co.uk, etc. For me, this is a waste of time, I am about to tweet a link to a GLOBAL audience. The number of tweets I have seen for a book promotion leading to a novel I cannot download immediately because I have a Amazon.co.uk account (being UK) and not an Amazon.com (US). REMEMBER – GLOBAL AUDIENCE.
5. Cover by @Sandra_Giles. Sandra did my cover for me and she wants to create covers full-time. By acknowledging her, she is happy to retweet to her audience as an example of her work. This works other ways too, edited by @.. or 5 star review by @.. etc.
So we have a tweet which contains a searchable hashtag, a title, an author, a tagline, a UNIVERSAL Link and an acknowledgement. Plus we have 9 additional characters to spare. I could have additional hashtags in there with 9 characters spare… #kindle perhaps.
Be brief but eye-catching.
Have fun boys and girls.
Andy
--------------------------
Andrew Lamb is the author of the paranormal thriller series “Dispatchers” - http://bookshow.me/B00BNJAW6E and the comedy horror short, “Faulker Surprise” – http://Bookshow.me/B00BNK9ZY8 . Both available through Amazon.
Twitter @doc_lamb www.facebook.com/dispatchersspectral
Dispatchers Vengeance of the Dark
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