E3 Day 0: Wins for EA, Ubisoft and Microsoft - But Activision Shows Us a Good Time

EA: Gamer's Games

EA showed that it really wanted to connect with its fans, announcing a reward community for those who play its shooters dubbed EA Gunclub (a name so politically charged that it's certain to arrive with a bang). To support it's new mixed martial arts game, there will also be Live Broadcast, where gamers compete like athletes and the fighters they create can become "stars." EA Active 2 will have an online social media component, with users getting profiles, fitness tips, and...