Reviews, and the art of not caring (too much)

I've just seen the first reviews of AURORA on Amazon UK, and so far they look pretty good. On Amazon US I'm still waiting, but hopefully I should start seeing a few reviews soon.

 

Today I want to discuss reviews, and their impact on readers, sales and even the writer. That's right, reviews impact writers as well. So here is my take on all this.

 

Reviews are an important part of selling books. If a book has no reviews it's either brand new or nobody has read it. That's how it looks, an...