Looking for a brand

I keep hearing authors have to have a brand, some kind of marketing plan, a social media presence, etc etc.To me the list seems endless. And I like writing stories... I'm not so fussed on all the rest.

But I went to a talk at the RWAus conference by an agent who represents 'big name' authors. She said something that struck me, "You should plan your career, not just come across it by accident."

My whole life is an accident.

My plans go up in smoke.

But maybe I need to do some of these things. Or at least try!

So... a brand... what on earth is my brand?

I've been thinking pretty hard about this over the last month and it's scaring me. I have no idea and the ones I have are wrong, just wrong.

What do I like to chat about on here? I thought looking at it like this would help.

Wednesday is wildlife. Friday is sex. Sundays are stories. Animal sex stories. Ah, not a good brand!

I tried it with some alliteration - fauna, fucking, fables. Didn't make it any better!

Erotic romance with nature...? Ah, still not working!

Yep... branding myself is not one of my strong points!

When I set up my blog, I wrote "Erotic writing, wicked thoughts" and I might have to stick with that. Not that it's entirely descriptive but it's better than anything else I can come up with!!

Are you good at branding or marketing? Do you have any tips or hints for me? Or are you laughing too much? :)