Are Virtual Book Tours Better Than the 'Real Thing?' Putting Ashes to Water to the Test.

If, like me, you're of the Pong Generation of Technology, you probably thought a Book Tour was where your publisher's marketing team sent you to a venue in ten or more cities, where, you hope, adoring fans await you with your book clutched to their chests.

Book Tours are virtual, now. You don't have to "go" anywhere. Instead, you troll the web for book bloggers, query them in much the same way you might query an agent, and if they're interested in reviewing your book, you send one.
Until I...