It's Not Always Easy Making Social Media Clients Happy

Remember Kermit the Frog singing "It's not easy being green"? That's how I felt after spending hours writing an expanded memo to a WordPress website client.

The basic problem stems from the client's desire to have things on the website a certain way regardless of whether those things encourage or discourage people to engage with the content on the site.

(In my world this problem can be restated as: Just because you're a maven in one field does NOT make you a maven in another field.)

One...