This Isn't A Humble Brag

... it's a brag brag.



I don't really understand the idea that you'd make a show and then not want people to watch it or coolly not mention it and just hope that people find out about it somehow.



This was in The Times yesterday... on Tuesday's TV page.



I expect the first line will be used as a pull quote.



That said, it occurs to me that you could have those two qualities in equal measure by having none of either as well, but I don't think that's what he means.



At least I hope it isn't.



Have I mentioned the show's on Dave at 10pm on Tuesday?