Customer Service and Why It’s All About the LIST

One of the things that never ceases to amaze me is the lack of basic customer service smarts in many companies. It seems such a dumb game to be playing, as well.

For example, if a company’s customer service is poor, that’s more than likely going to mean a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of your business, it’s an extra piece of firepower that can be used in getting the news out about a new product or service.

This is particularl...