Consumer mobile app casebook — Sainsbury’s Mobile Scan-and-Go

One of the easiest types of investments to make in post-PC are those in retail environments. Post-PC devices are all about relationships, so being able to bring technology out onto the retail floor that allows the relationship between customer and employee to be improved should be an easy win.

Sainsbury’s are currently trialling a “mobile scan-and-go” service in two of their stores. One of them happened to be quite near me, so I went to have a look.

I should say that I am a huge fan of self-ser...