With A Little Help From My Friends

I found this photo tucked away in an old paperback copy of Dune at the Value Village thrift store. I'm almost positive it was placed at a random page as opposed to being used as a bookmark. The book cost .69¢ but the photo is priceless.

There are three names with tally marks underneath them on the back side of the photo. I'm assuming these are the names of the people in the photograph and the tally marks are their hits.
"J" is the winner with 14, "K" is second with 10 and "B" is last with ...