The unbearable lameness of being (Rahm and Axelrod) - Obama to address nation on BP disaster Tuesday, asserting it "echoes 9/11," vows he'll use rest of his presidency to insure country embraces "new way of doing business when it comes to energy."

When it comes to a cap on carbon, the White House's strategy for 18 months has been to speak softly and … nothing more. Now the oil spill has forced Obama to ramp up his rhetoric. Does he mean it this time? Either he starts fighting or he doesn't. The "stealth strategy" is inoperative. The White House can't fake it any more.

That's Eric Pooley, former managing editor of Fortune, in an email to me about his new book out, The Climate War: True Believers, Power Brokers, and the Fight to Save...