Make Them Feel

People have a need... a want... to feel something.

It's incumbent on Marketing to make people feel something because if you don't move them with your messages, they won't make a move to do anything for you, your brands, your products or your services (this includes buying from you and telling others how great you really are). When I present, I usually wrap-up with a well-known video. It's the endearing story of Juan Mann and the video "Free Hugs" (you can see it below). The video is moving. ...