Social media is all the rage these days. Companies which master it are instantly a step-up on their competition. The big question is though, how should companies best use social media?
There are several things that companies can use social media for:
Advertising
Customer Service
Relationship building
I say “can” because it is possible to do all three of these through social media, but while they can do the first one, they shouldn’t because advertising is a no-no, at least in the traditional sense,...
Published on September 09, 2013 00:33