Twitter's World Cup: Is Live-Event Chatter Part of Twitter's Master Plan?

If you haven't had a chance to check out Twitter's new World Cup site, do so now. It's an amazing source of news for FIFA's tournament--and perhaps a glimpse at how we'll be socializing during events, in a Twitter-dominated future.

The site provides helpful flags for each participating country, a list of upcoming matches, top tweets, and a what's-happening-now button that takes visitors right to the soccer pitch, focusing in on games in progress, with custom-Twitter feeds for each match...