10 of My Best Social Media Tips

1. On Engagement: Treat Social Media more like a telephone and less like a megaphone.

2. On Channels: Use only the social media sites that you can commit to managing effectively and that your audience uses. There’s no point in signing up for the newest, hottest social media site if your customers aren’t there.

3. On Quality: Make every post count. Does it inspire, make people laugh, make them cry, compels them to take action or share with others? If not, find a way to make it so.

4. On the Lengt...