Augmented Reality: AR as military recruitment tool

For Immediate Release

 

U.S. ARMY, AIR FORCE ENLIST AUGMENTED REALITY FROM

TOTAL IMMERSION TO ATTRACT, ENGAGE NEW RECRUITS

 

Experiential Marketing Campaigns at NASCAR, Indy 500, Other High Profile Events             

Drive Home the Power of AR to Enlighten — and Even Train

 

LOS ANGELES (June 8, 2010) – G.I. Joe has nothing on the real thing.  Especially when the armed forces go reality one better.

Taking their recruiting efforts to a new level via two distinct experimental marketing...