Lo-Fi Design Is Conquering the World of Tech

One of the things that excites people most about technology is that it is seen as a gateway to the future. So how does that explain the recent glut of lo-fi adverts, software, and user interfaces that seem to be being spewed out by so-called hi-tech companies? Case in point is the recent ad for Google Chrome, released a couple of months after OK Go's sublime take on Rube Goldberg, but tech companies are not merely saluting the art of lo-fi in their advertising campaigns, but in their...