Has It Come Time to Hire a Social Media Manager?

No matter which way you look at it, social media is quickly becoming a full-time job for businesses both large and small.

And, whether it’s juggling a business Facebook page or staying on top of the company Twitter account, businesses that hire social media managers are usually glad they did.

So, with social networking stability in mind, what are the benefits of hiring a social media manager for your business?

The Social Landscape is Always Changing

Social media is basically a form of technology, and like technology, it’s always changing.  Unless you have someone on your team that’s on the forefront of social media, then by the time you figure out one networking technique, the cyber world will already be on to the next.

It’s a social media manager’s job to be socially savvy, current, and invested in the various directions social networking is headed. So, if having someone on staff that’s familiar with all the changes social media takes on a daily basis is the only benefit of hiring a social media manager, then that’s reason enough.

Being Socially Savvy Takes Time

Do you have a blog that you haven’t touched in three months or a Twitter account that’s non-existent?

It’s probably because those things take time not only to upkeep, but also to perfect. With a social media manager, you’ll have your business’s networking taken care of, which gives you more time to do your job.

Yes, hiring a dedicated social media manager will cost your business money, but it’s a crucial position. Social networking not only gains your business an online presence and credibility, it’s also worth its weight in marketing gold.

Valuable Content is Invaluable

Quality content is a large part of having a respectable social media image.

If your business doesn’t have the time or the wherewithal to be as socially conscious as possible, it’ll show in the content. That’s why social media managers are so crucial.

Along with the idea of social media managers having the time to keep your business’s networking on track also comes the idea that what they do post and Tweet and update is quality. After all, a consistent online presence and quality, engaging content go hand-in-hand when it comes to being social.

Whether it is posting the latest update on the company’s brand or knowing the importance of when it is time to remove articles from Google that question your business reputation, having someone in that role makes it easier on everyone.

Social Media is a Marketing Strategy

Gaining an online presence is one thing, but gaining an online following in the form of loyal customers is another. In terms of marketing potential, a social media manager is an online marketer as well as a mobile marketer.

Major companies like New York Life and Volvo know this and that’s why they’ve hired not only social media managers, but entire networking teams to market their business and brand image to various online audiences. Whether it’s promotional content or pay-per-click advertising, social media is more than just being social.

So, from time saving efforts to social marketing strategies, social media managers will help your business stay ahead of the networking race.

Photo credit: bestsocialmediamanager.com

 

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