Amazon's Chief Scientist Andreas Weigend on Web 3.0 Marketing, Twitter, "WeBusiness"

Andreas Weigend, former chief scientist of Amazon, spoke to audiences Tuesday at the World Innovation Forum about how to bring your business into Web 3.0 marketing. Weigend, who teaches at Stanford and is an expert in data mining, argues that we've moved from "eBusiness" (essentially, getting businesses online in Web 1.0) to "MeBusiness" (customer focus in Web 2.0) to "WeBusiness," which realigned marketing with a community focus. Weigend used his time as Amazon to teach lessons on how...