The Real Business Of Virtual Goods

Would you let your child buy a virtual sofa for their room in Habbo Hotel?

Let's forget about the fact that most young people don't even care about Habbo Hotel anymore (or do they?), but the thought of spending any form of "real" money on virtual goods makes many people get very uncomfortable. Today, Marketing Charts, has an eye-catching news item titled, 13% of Online Consumers Buy Virtual Goods. With close to two billion people online, that's a pretty significant number.

"On average, virtual...

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Published on June 04, 2010 02:07
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Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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