Novel on the Shelf

  We've all come across pep talks about writing and how to get your book out there. I haven't come across too many accounts of what happens after.
   By after, I mean after initial reviews come in, after you run a few giveaways, after you've shocked people who "know" you when you tell them you've written a novel. After your novel is on the shelf, then what?
   Easy, write the next one.
   Too much? Okay, then blog.
   Tired of the social networking gig...