Alex Bogusky's Simple Message for Climate Change: Pollution Sucks

Creative Jesus-figure Alex Bogusky, co-chairman of Crispin Porter + Bogusky and the man behind Denver's B-cycle bike sharing program, has come up with a simple way to make the world understand the seriousness of climate change. Rather than blinding people with science, he reckons the climate change lobby needs to do one thing in order to get its message through to an audience: simplify its message.

Social network Design 21 is running a video challenge called Living Climate Change alongside