Why Context Marketing Should Already Be Happening

So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need.

I first saw the term used by Marjorie Clayman over on Facebook; then some social media guru used it in a talk; and Jayme Soulati delves into it a little bit on her blog today.

And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing, advocacy marketing, persona marke...