Made to Stick: Watch the Game Film

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Photograph by Max Wolfe

Dan Heath and Chip Heath ask, Have you been looking closely enough at your business?

Football Coaches pore over game film to spot things they'd never see in real time. Check it out: When the defense blitzes, the free safety picks up the running back. So by picking off the safety, the middle of the field will be wide open for a screen pass. The value of this meticulous observation is intuitive in the sports world. After all, coaches get a week to review a 60-minute game...